It contains a wee ball which dangles tantalizingly from the cross bar acting as an irresistible target for the relieving male. The makers say they’re celebrating the beautiful game by giving you a little goal to pee at and the chance to score a wee goal.

But the wee goal has other benefits – research shows it can reduce spillages making toilet cleaning a lot easier. And, for the corporate marketer who wants 55 seconds of undivided male attention the wee goal can be branded with customized corporate logos and messages.

And isn’t it a lot more fun to say you’re going to the bathroom to take a p…p...enalty.