It's a website adorned with the torso of a mini-mogul who’s decided that becoming a human billboard is the easiest way to make money.

Choose your message or slogan which to be stencilled onto Chris Porillo’s upper body - book ended by his perfectly formed nipples, your message is sure to be seen.

And, imagine the possibilities if this catches on, with people all over cyberspace using parts of their anatomy to advertise everything from used cars to foreign holidays. Rent my leg, rent my forehead, rent my nose, even rent my right buttock provided by the particularly dextrous entrepreneur.

It’s an interesting idea but nothing new, Rent My Chest was pioneered many years ago by an even shrewder english entrepreneur called Jordan