Rock The Vote
Taking it’s lead from the US campaign, Ireland’s rock the vote campaign is targeting the increasingly fickle and disinterested yoof constituency - urging them to rock the political boat by rocking the vote.
Utiliising digital media, the campaign features a stellar cast of stars (step up Dara O’Briain, Grainne Seoige, Mario Rosenstock, Ryan Tubridy, Rick O’Shea, Sean Moncrieff, Cillian Murphy and more) soundbiting encouragements via Youtube vids.
Most are apolitical endorsements except for Dan from TVs Dans and Becs fame who takes sides saying he’d never vote for a short person – namely Napoleon, Mao...or Paddy Casey
And, when Louis Walsh dutifully intones Rock The Vote you can’t help thinking he’s been duped into thinking he’s re-auditioning…. for the next series of X Factor.a
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