Fred Claus, for those who haven’t seen it relates the story of Santa’s younger sibling – a repo man who is the polar opposite to his rotund brother. His nasty endeavours threaten to destroy Christmas and "it’s going to take more than Rudolph to set things right".

But it’s a bit late. Things might have been set right when the idea was first mooted, had it been rejected out of hand. Even allowing for Hollywood standards, it’s hard to see how a premise so banal could proceed further than an after dinner joke.

If common sense prevailed in La La Land, all persons involved with Fred Claus would have have been handed the sack – and not the one filled with presents.

Sadly, when it comes to this kind of thing – Hollywood has history. Today’s website lists some of the worst pitches of all time. Unsurprisingly, the idea for a film called Homeless Friends (a film that was like Friends except with homeless characters who reside in Central Park, not Central Perk) never made it to celluloid.

For the aspiring barrel scraping scriptwriter, the website has an exciting challenge. They’re running a compeitition to find the most unbearably awful title of all time. Celebrity judge Harvey Weinstein will present the victor with a personal certificate and a stack of DVDs.

It’s the kind of compeitition where talent is by no means necessary and the badder the idea - the better the chance. Sadly, it’s only open to residents of the USA so Irish scribes won’t be able to enter.

For a country that’s famous for making yarns, we could probably punch above our weight when it comes to nonsense ideas. For the time being, what a pity it is to have to shelve that script about the leprechaun who overcame adversity to become Santa’s Little Helper or the the cow who married Rudolf !