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Japander

Big In Japan: In Japan, they've just caught a glimpse of the next instalment of 24, as Jack Bauer faces a battle through the Tokyo underground to get his hands on... a can of low calorie soft drink.

Okay. It's not 24, but Kiefer Sutherland cashing in. Another in a long line of "Japanders", the name given to Hollywood stars who use their fame to make shedloads selling anything and everything in Japan.

Mike Tyson once packed a punch for Japanese Toyota, Brad Pitt whistled all the way to the bank for a jean company jingle, and if you thought the Hoff was the most laugh-out-loud celebrity on the net, check out the Governor of California flogging Cup Noodle...

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