The site encourages users to send in pictures of their cat looking at pictures of other cats in their computer monitor. In case, you think there’s some great scientific theory behind it, there’s not - it’s just a bunch of photos of cats looking at cats who in turn are looking at other cats. Believe it or not over a thousand people have sent in their individual infinite cat snapshots.

And how is this moment of great photographic perspective achieved,….. apparently by smearing cat food on the monitor and clicking as your cat sniffs around. This one is for fanatical feline devotees only who are happy to spend a lot of time staring at the pc through a haze of Kitekat