...some of whom are fighting back by joining the National Organization of Social Crusaders Repulsed by Unshaven Faces or No Scruf for short - united by their fear of the beard, they ask one simple question...

"What if all women stopped shaving, what kind of sexy world would that be?"Emily Bergstrom is the movements cinematographer who believes it’s "Payback time for scruffy guys" and who’s happy to face fire with fire "Men start shaving or we stop shaving".

Armed only with body hair, these women want to make beard burn a thing of the past..and to help them they've even created their own rap anthem...