Yes, he was the first person to ditch the traditional handset instead preferring to communicate via a single luminous finger. According to the internet these days it’s all the rage.

In case you care, phone pimping is the art of turning a run of the mill touch tone into a top of the range uber phone via some crazy customisation. One website has gone as far as offering a cash prize for the best contraption.

Shortlisted contenders used everything from ice blue leather, reindeer skin, tattoos, a mannequin and silver and pearls to give their ring added bling, which is all very well until you try and make a phone call…