What better way to promote your latest gadget to a worldwide network of bespectacled nerds. These days, even academics are getting in on the act.

Visit the online home of the famous Massachussettes Institute of Technology or MIT and you’ll find the clocky – it’s an alarm clock for all serious over sleepers ….with the Clocky every time you hit the snooze button it rolls off the bedside table and relocates somewhere else.

Then the next time the alarm goes off you have to find clocky to hit the snooze button again. Tthis process is repeated ad nauseum until you eventually decide getting up is easier. Clocky even has its own internal processor so it finds a new hiding place each time. If you’d like your own Clocky you’re out of luck – the site say it won’t be commercially available. However they don’t say if Clocky would be immune to a sledgehammer or a shotgun….