So much so that even Satan is taking a slice of the action. Visit the award winning website of one company who are the proud owners of Hells Pizza – a chain of pizzerias with a distinctly sinful slant. Their menu of pizzas have suitably gruesome names including cursed, damned, envy, gluttony, greed, mordor, nemesis and purgatory.

I bet you never thought in between stoking the fires of purgatory and tormenting sinners, Beelzebub takes a break to add a gherkin or pepperoni topping or berate a delivery boy…..and with all those ovens fired up, no wonder it’s so hot in hell…