The results are evident on the brand new Daniel O'Donnell website. Visit it and you'll be immediately accosted with Danny's bizarre combo of perfect parting, steely eyed stare and lilac blazer.

Delve deeper and it gets worse - Dan the man reveals when Buckingham Palace got their own internet presence that he needed to have one as well - nice to see him taking the lead from an 80 year old woman, that he grew up with Bosco - don't ask and there's a link to the Dan fan club where your annual fee gets you a membership card a colour picture a biog and a badge. He may be a wee man but he's got a big wallet...